to real estate
About us
At Primextate, we specialise in premium property digital auctions. Whether you’re looking to speed up the sale or acquire premium property, we’ll guide you every step of the way, delivering rapidity, transparency and excellence at every stage.
Primextate offers a unique synergy:
Local Yet Global: With headquarters based in Geneva Switzerland, our multilingual team comprises dedicated property auction experts from France, UK, USA and Switzerland. We’re supported by a trusted team of auction specialists and local brokers for the markets we operate in: French / Swiss Alps, Switzerland, Cote d’Azur, France. Our proximity to these markets ensures deep cultural insight, on-the-ground legal expertise, and seamless access to the regions we represent.
A Different Approach:
Property auctions offer a dynamic and efficient route to speeding up property sales. Auctions are a great asset for real estate brokers and sellers alike. By setting a defined timeframe and encouraging transparent competition, auctions create momentum amongst prospective buyers. Thanks to Primextate’s targeted marketing campaign, properties that may have lingered on the market can attract renewed interest.
Proprietary Auction Platform:
We have developed our own in house auction platform, designed to make property acquisition a seamless and efficient process. We offer a secure environment. Bid with confidence in a setting designed for discretion, transparency, and access to the most exclusive properties.
Our Vision:
At Primextate, we believe the businesses of the future will be built on transparency and trust. That’s why we’re redefining property auctions—ensuring every buyer and seller operates in a fair, open, and trusted marketplace.
Bertrand Rassat
CHIEF EXECUTIVE OFFICER
After 20 years in FinTech leading pioneering trading technology initiatives across Europe and Asia, Bertrand Rassat founded Primextate in 2020. Passionate about real estate, he leveraged his global network of wealth managers and fund professionals to create the first off-market real estate network. Drawing on his transaction technology expertise, he also led the development of PrimeAuctions, Primextate’s premier auction platform.
Tel: +41768240056
Email: brassat@primextate.com
Rodolphe Taverne
CHIEF COMMERCIAL OFFICER
Rodolphe is an experienced business developer passionate about real estate. He has led sales initiatives for agencies in Switzerland and France and organized high-end events connecting business leaders across Europe. His industry knowledge and people skills have helped him build a strong network of HNWIs who trust his real estate advice. A firm believer in teamwork, he lives by Michael Jordan’s quote: “Talent wins games, but teamwork and intelligence win championships.”
Tel: +41764560935
Email: rtaverne@primextate.com
Jorge Robelo
CHIEF TECHNICAL OFFICER
Jorge combines his expertise in computer engineering with a passion for auctions. He has organized live auctions across the globe, including in Switzerland, Hong Kong, the United States, Italy, and Monaco. A true digital pioneer, he led the development of one of the first web applications for live classic auctions back in 1998. Today, Jorge draws on his extensive experience to power PrimeAuctions, a bespoke auction platform that seamlessly integrates a state-of-the-art CRM with a powerful auction engine.
Tony Young
CHIEF OPERATING OFFICER
With more than 30 years of international experience in real estate, executive management, and entrepreneurship in over 35 countries, Tony has built a proven system for acquiring and repositioning complex assets. He led Concierge Auctions’ highest profile auction initiatives in the super-prime property segment for many years, bringing to PrimeAuctions a combination of global perspective, operational rigor, multi-cultural deal-making expertise in the luxury sector, and a results-oriented approach.
Barbara Young
CHIEF COMPLIANCE AND LEGAL OFFICER
Barbara joins PrimeAuctions as Chief Compliance and Legal Officer bringing her extensive experience not only in international luxury real estate for private clients and developers, but also her skills in navigating and managing complex international compliance regulations. to the table. Barbara has long-term expertise in prestigious new construction and off-plan projects across the U.S. and Europe, backed by a proven track record in luxury worldwide sales and marketing.
Laurence Rassat-Leng
CAMPAIGN MANAGER
With an international background in trade event sales and marketing across France, the UK, and Singapore, Laurence has always had a passion for connecting people with opportunities, which is exactly what auctions entail. After several years handling property searches, she now handles some of the outreach campaigns for PrimeAuctions.
Tel: +33642107430
Laure Merigaud
REGIONAL DIRECTOR
Passionate about law, Laure brings a solid legal background and many years of experience as a notary specializing in French property law. When the administrative formalities of legal work began to outweigh its advisory nature, she decided to channel her property expertise in a new direction. Today, Laure develops and manages partnerships and auctions with local brokers across the French Riviera.
Tel: +33614195143
